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DHS FEMA NFIP Services - eWaterwark
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Contents Coverage a Big Potential Market
Proposition: NFIP policyholders can purchase coverage for flood damage not just to their
buildings but also to building contents. That's not news to NFIP agents, but, according to the RAND
Corporation, it might be news to large numbers of NFIP policyholders in some regions of the
United States.
RAND's 2006 study of NFIP market penetration included an analysis of both types of NFIP flood
insurance coverage-"Building" and "Building and Contents." According to the RAND report, 75 percent
of homes located in the southern United States have building and contents coverage. However, outside
the South, the share of homes with both coverages drops to a low of 49 percent in the Northeast and 16
percent in the Midwest.
Lesson learned: Be sure to offer both coverages to all property owners!
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Check out FloodSmart.gov! |
| Business-Driven Technologies.
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| Last Modified:
Friday, 21 January 2011 |
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