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DHS FEMA NFIP Services - eWaterwark Article
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New Insurance Outreach Toolkit
Earning the support of area residents and business owners for changes to local Flood Insurance
Rate Maps (FIRMs) and informing property owners about the new insurance choices that may result
is an important part of every community's adoption of new maps.
The NFIP's flood awareness and advertising campaign, FloodSmart, and Hillsborough County (a
large, highly populated, urban county surrounding Tampa), Florida, partnered in 2005 to develop
a comprehensive suite of outreach materials to explain the re-mapping process and its flood
insurance implications. The suite of outreach materials was created to help community officials
inform real estate agents, lenders, surveyors, builders, insurance agents, community groups,
members of the media, and the public about the upcoming map changes and their impact on flood
insurance. These materials were deployed for use in conjunction with the release of Hillsborough
County's digital FIRMs, or DFIRMs (see "Hillsborough County Tests Map Mod Outreach" on page 17 of
the
2006, Number 2 edition of Watermark.
FloodSmart has incorporated feedback from the use of these outreach materials in Hillsborough
County and has now created template versions of each of these pieces. The new templates form a
comprehensive toolkit that communities across the country can use to communicate more effectively
about map changes and changes in insurance requirements.
The templates for each of the materials are all in Microsoft Word (except for the PowerPoint
presentation) and allow easy substitution of information particular to the county/community using
it. Included are PDF samples of each piece as it was used when the preliminary DFIRMs were
introduced to Hillsborough County. Now available on the
Insurance Outreach Toolkit for Flood Map Updates page of the FEMA website, the toolkit is divided
into sections to reflect the audiences for whom the various pieces are designed.
It is expected that this toolkit will be a tremendous resource for communities going through map
studies and working to educate and inform individuals in their area. For more up-to-date information
about flood insurance, visit
www.floodsmart.gov. Insurance agents have their own
Secured Site For Insurance Agents.
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Check out FloodSmart.gov! |
| Business-Driven Technologies.
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| Last Modified:
Friday, 21 January 2011 |
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